Think of L’Oreal Paris as the Ask Jeeves for your haircare dilemmas. Bring them a problem and without a doubt, one of the five Advanced Haircare lines has a solution. With eight patents and the test results from 5,000 women, L’Oreal Paris has created targeted haircare lines, with effective and transforming treatments, for the most common hair problems.
Here's how they can help a variety of common (and thoroughly annoying) hair issues:
Do you have brittle, fragile hair? Over the course of time, due to age and environmental factors, the hair cuticle can become worn, making the hair vulnerable to breaks and thinning. Triple Resist is like a workout for your hair, helping each strand to become stronger and more resilient, nourishing it from root to tip. It helps to resist hair fall brom breakage by 64%. The Triple Resist line, consisting of a shampoo, conditioner and the Ultimate Strength Solution is fortified with the highest levels of protein-boosting amino acids like arginine.
Do you want to protect your color? Color can fade because of stress from washing, styling, handling, and chemical treatments. This stress diminishes your hair’s natural proteins, causing it to reflect less light so that it starts to look dull. Keeping your hair in good condition is the best way to sustain vibrant color since damaged hair can’t hold onto hair dye pigment. The Color Vibrancy line can keep your hair looking vibrant and fresh for up to eight weeks. It contains UVA and UVB filters and nourishes your hair to make it silky and soft. Advanced Haircare Color Vibrancy Dual Protect Spray is a dual-action leave-in spray to safeguard your hair and scalp from styling temperatures up to 450 degrees.
Is your hair thirsty? Internal (hormone levels, diet) and external changes (air conditioners, radiators) affect the moisture and quality of your hair. While iron and biotin supplements and foods with omega-3 fatty acids like salmon, flaxseeds, and walnuts can help, the Power Moisture line uses hyaluronic acid to make hair more silky, manageable, and soft, adding up to ten times the hydration. The Moisture Rush Mask--a deep conditioning mask--reinvigorates dull, parched hair. It transforms dehydrated hair into lush, glossy strands.
Want effortless smooth hair? Humid days, tropical temperatures, and damaged hair with split and broken ends can all lead to frizz, a word that sounds as ugly as it looks. The Smooth Intense line uses oleo-keratin to polish hair, providing anti-humidity protection, and promising up to 72 hours of sleek hair. The Intense Frizz Taming Serum is a smoothing leave-in product that adds polish to the hair’s surface and creates an invisible barrier to block out frizz and lock in shine.
Want, well, everything? The Total Repair 5 may be your best bet as it repairs your hair in five different ways, restoring vitality, strength, silkiness, shine, and rebuilding fibers. It's formulated with ceramides--star products, like the Damage-Erasing Balm, target the five most common damage concerns, such as weakness, roughness, dullness, dehydration and split ends.