So Flaunt magazine and Le Baron had the genius idea to throw a Guantanamo-themed Coachella party called 'New Guantanamo,' Refinery 29 is reporting.
Sponsored by True Religion and Smashbox Studios, the invite features topless models holding machine guns, accompanied by this release:
"The watering hole, the first building ever built in Coachella, CA, will feature playful torture by Smashbox Studios with beats poured by French music and fashion label Kitsuné. This one will go until dawn."
Topless ladies, beats, and "playful" torture--sounds like an excellent politically correct time, right? Flaunt still thinks so.
Flaunt released the following statement to New York's Daily Intelligencer:
"In its 15-year history, Flaunt has not shied away from controversy or provocation. We routinely cover topics of social and political contention. At our event, we intend to create an atmosphere of fun, and the spirit and theme were never intended to cause offense or harm. Guantanamo has been controversial from its inception, and that an unresolved human rights issue is again fetching headlines is, in our opinion, true to our aims as a publication. We value and respect the public's concern and are taking action."
The party's sponsors, however, see things a little... differently. Smashbox told the Daily Intel:
"Smashbox Studios will no longer act as a sponsor to Flaunt’s Coachella after party. We were not informed of the inappropriate theme prior to the release of the invitation today. We feel strongly that even with a new event title, the feel good atmosphere of the party has been tainted."
We've just received word that True Religion will also no longer be affiliated with Friday's event.
If Flaunt's "aims as a publication" was to make headlines, then it definitely accomplished its goals--but for all the wrong reasons.
We've reached out to Le Baron and Maison Kitsuné and are waiting to hear back. A source tells us Flaunt still may be considering a name change to the party, but once you go "Guantanamo," can you really go back?