For the first time ever, fashion enthusiasts with deep pockets will be able to shop the designs worn on the red carpet at the Met Gala.
What that means is if you see, on one of the four websites live streaming the Met Gala arrivals at 7 p.m. on the night of May 6 (ModaOperandi.com, Vogue.com, Samsung.com or MetMuseum.org), say, Lena Dunham wearing a Wes Gordon number that strikes your fancy, you'll be to buy it the next day on Moda Operandi. It's part of Moda Operandi's Spotlight program, which offers shoppers the chance to shop red carpet looks. (Moda Operandi is also a sponsor of the Costume Institute's exhibit, Punk: Chaos to Couture.)
“Events like the Met Gala offer some of the most spectacular fashion moments because they inspire experimentation,” Moda Operandi co-founder Lauren Santo Domingo said in a release. “We are thrilled to be able to provide women with access to the fashions from one of the world’s most thrilling red carpet events.”
"We have done other Spotlights before," Indre Rockefeller, Moda Operandi’s director of ready-to-wear, who put the project together, told us. "We worked with Jennifer Lawrence and Prabal Gurung to offer the gold dress she wore to the Hunger Games premiere, we featured stuff Anne Hathaway wore to a Dark Knight premiere, so for the Met Gala it seemed like a logical evolution of what we do in general. We offer looks right off the runway and they're often the most special pieces."
The red carpet of a movie premiere is one thing--it's one actress wearing one designer look. But the Met Gala, where fashion's elite and A-list celebrities wear one of a kind pieces by every major designer under the sun, is a different beast altogether. "The difference in this set up is that there's more preperation that goes into the Met--it's more of a collaboration," Rockefeller said.
Considering the amount of prep and logistics that are involved in putting together Met Gala looks (we hear they all have to be Anna Wintour-approved), only a handful of looks will be available for sale. Rockefeller estimates that around 10 looks will be up on Moda Operandi the day after the gala by designers Moda has worked with before including Nina Ricci, Balmain, Wes Gordon, Anthony Vacarello, Delpozo, and Rodarte. Rockefeller wouldn't divulge the price range for these pieces--noting only that "our customer is looking for those special pieces."