The brand is partnering with Elle and Ford Models on what is basically a crowd-sourced social media version of America's Next Top Model. Meaning YOU--yes, you, assuming you're a female over the age of 16 (so even, like, 90, is fine), could conceivably follow in Claudia Schiffer's footsteps.
Girls of qualifying age in the U.S. and Canada can enter to be the next face of Guess on guessgirl.com or on Guess's Facebook pages by uploading three images from April 19 to May 15; or attend one of five in-store casting sessions on April 27 while tweeting away with the #Guessgirl hashtag. A vote will be put to the public to come up with five finalists, and Guess, with some help from Elle and Ford, will select a winner. The winner will be flown to New York for a Guess shoot to appear in Elle, receive a $2,500 Guess shopping spree, and have the chance to become a Ford model.
“When casting, a photo is very important to show me the chemistry the girl has with the camera," Paul Marciano, CEO and Creative Director of Guess, said in a release. "I am looking forward to seeing the entry photos and finding great new talent that personify the freedom, passion, and wonder of Guess.”
Were it not for YouTube, one-time Guess Girl and "social media supermodel" Kate Upton may not have landed that career-making gig. And it kind of sounds like Guess is hoping to recreate that magic and find the next Kate Upton (while drumming up some social media buzz in the process).
Could it be you?