Battle of the Campaigns: Terry Richardson Takes on Guy Bourdin

New blog Part Nouveau, or ‘partly new’, delves into fashion history to showcase the inspiration–be it art, photography or design–behind some of today’s biggest fashion moments. It’s fascinating and impossible not to get lost in, so we asked the site’s founder, Lilah Ramzi, to give us a little history lesson each week. This week's lesson? Terry Richardson takes a tip from Guy Bourdin.
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New blog Part Nouveau, or ‘partly new’, delves into fashion history to showcase the inspiration–be it art, photography or design–behind some of today’s biggest fashion moments. It’s fascinating and impossible not to get lost in, so we asked the site’s founder, Lilah Ramzi, to give us a little history lesson each week.

Guy Bourdin’s titillating images often featured scantily dressed models in provocative poses and environments, injecting a raw, borderline-agressive sexuality into his photographs. Guy Bourdin is most-known for his ad campaigns for Charles Jourdan shoes. He shot them exclusively from 1972 – 1981. These campaigns regularly featured a pair of disembodied legs clad in little but a pair of Charles Jourdan shoes. In photographing the footwear campaign for Aldo, Terry Richardson undoubtedly looked to Bourdin, following his signature pictorial format of a pair of bodiless high-heeled legs.

For more comparisons by Part Nouveau, click here.