A new study ranks the leading fashion brands on Pinterest. And while rankings of brands on social media platforms are pretty common--this one is interesting because the brands themselves don't really have much to do with their presence, since on Pinterest, all content is user-generated. For instance, Chanel, which does not have an official Pinterest account, ranked number one with 150,000 total shares, 58 million total impressions, and an average 56 pins per day, and 1,244 repins per day.
Data was compiled and assessed by software developer Pivotal Labs and analytics firm Curalate. The study took into consideration pins, repins and total impressions--not including pins and impressions generated by the brands themselves.
As Mashable points out, the top image source for most of the brands was the brand's website--and certain brands, like Manolo Blahnik for instance, ranked lower because their sites did not feature much pin-able imagery.
And while much of what gets shared on Pinterest does not link back to e-commerce (newer sites like The Cools and Svpply and Fashiolista have popped up to solve that problem), it's still a valuable platform for fashion brands and a top traffic referer for many e-commerce sites. It's also a really cool way to tap into what categories and items consumers are most interested in. For instance, shoes seem to be the most pin-worthy items, with footwear brands dominating the list.
See an in-depth infographic and ranking below.