According to the Sun, Delevingne dropped the baggie as she was trying to get into her house in London with a friend. The 20-year-old model was apparently searching for her keys when the bag flew out of her purse.
A photographer, who took pictures of the incident, explains:
"She was trying to get inside her house. She said, ‘I’ve lost my keys guys, I’ve lost my keys’. She was really giggly. She found it hilarious but her friend was really edgy about it. Suddenly Cara dropped something and bent over to pick it up. Very discreetly, she just put her foot on it and then rolled her handbag across so it looked like she was just kind of bending over."
But it was too late: Photogs had already fatefully snapped that little white substance--and now, some of the model-of-the-moment's high-profile campaign and company affiliations could be in jeopardy.
The Daily Mail is reporting that H&M is "investigating Miss Delevingne, whom it employed earlier this year as the face of its Divided clothing range." The retailer has a ‘zero tolerance’ policy when it comes to drugs and famously dropped Kate Moss after her cocaine scandal.
Another retailer who might be reevaluating their relationship with the model is Victoria's Secret. Delevingne walked the lingerie show in 2012 as a PINK girl--but, if these photos pick up steam she might not be asked back in 2013. A Victoria's Secret spokesperson had no comment on the matter.
Part of the reason why Delevingne's career might be in jeopardy is that, unlike Kate Moss, the 20-year-old model has been used by brands and magazines to market towards teens. Case in point: this month she covers Miss Vogue, Vogue UK's answer to Teen Vogue. At the time of the cover release, Vogue UK EIC Alexandra Shulman described Delevingne as “Miss Vogue made physical” with a “maverick sense of style and fun.”
Of course, this is only a photo in a tabloid--and nothing has been confirmed. We've reached out to H&M and Vogue UK and are waiting to hear back.