In March, Condé Nast announced its latest digital push: a branded online TV series produced by the publishing giant's relatively new entertainment division. At the time, only Glamour's and GQ's lineups had been announced and to be completely honest, we were a little more interested in what Vogue would be cooking up (literally!). What does an Anna Wintour-approved web series look like?
Now, we know. Vogue's online programming will debut May 8 (after the Met Ball), and you can already watch teasers on the glossy's YouTube channel.
We're particularly pumped for Vintage Bowles, which follows Vogue's inimitably fabulous international editor at large Hamish Bowles as he travels the world for additions to his collection of vintage (women's) designer clothes. Then, there's From the Vogue Closet, in which editors talk about their personal style. And finally, there's a show which might give our own web series a little healthy competition: Elettra's Goodness, which sees Elettra Wiedemann cooking at home with famous faces like Karlie Kloss, Pamela Love and Seth Meyers. The channel will also host some of Vogue's pre-existing web series like Jeanius and The Fund, which chronicles designers competing for the CFDA/Vogue Fashion Fund.
In total, 30 new series were announced across the Vogue, Glamour, GQ and Wired channels, with more channels to come later this year, including Teen Vogue, Style.com, Vanity Fair and Epicurious. So, obviously, it's no small initiative.
According to WWD, Conde Nast Entertainment's president Dawn Ostroff (who hails from the CW) said she wants Conde's programming to "one day look like today’s cable channels." It's the same vision with which Ostroff is, simultaneously, getting into the film biz by optioning magazine content for movies, as well as television shows.
“In the future, the platforms are all going to blur,” she said at the time.
It will be interesting to see if and when Ostroff's vision becomes a reality. But for now, we're mostly interested in seeing all these Vogue personalities come to life with the click of a mouse. And given the success of documentaries like The September Issue and The Editor's Eye, we know we're not the only ones.
Watch the trailer for Vintage Bowles below.