Lancôme made the announcement back in January that it was collaborating on a makeup collection with beloved Lanvin designer Alber Elbaz. Now, that collab is finally poised to launch.
We got an up close and personal peek at the collection earlier this week and it is tres adorable, exceptionally whimsical, and pure Alber. There's no doubt that the limited edition line, which hits stores and online in mid-June, will be a sell-out.
The collection focuses solely on eyes, which was Elbaz's decision. "I spend my time backstage at the Lanvin shows, and when I come out at the end, all I see are people's eyes," Elbaz told Style.com. The jumping off point for the collection was the shape of the iconic Hypnose mascara containers--Elbaz said they reminded him of a woman's figure.
There aren't any new colors or products in this collection. Essentially Elbaz "dressed and re-styled" existing classic Lancôme palettes and mascaras--it's all about the packaging rather than complete new palettes. He created four different designs--Star, Doll, Drama, and Definicils--which correspond to the brand's popular mascara names. There's a matching eye shadow palette and mascara for each design, as well as one set of false lashes (in the cutest box ever).
On June 3 prior to the collection's launch, Lancôme is releasing a film created by Elbaz for the collection. (You can check out the teaser here.) In the meantime, click through to check out the whole collection.