This position executes the day-to-day social media efforts of Rachel Comey including daily content creation / copywriting, management of the different SM platforms, create and/or rethink content for social media and execute promotional initiatives within the brands tonality.
KEY RESPONSIBILITIES: Understanding the sensibilities of the brands perspective and translating that voice across our SM platforms, as well as the day to day management of key marketing channels, including email marketing, social media channels (including but not limited to Facebook, Twitter, Pinterest, Instagram) and regular analytics reporting. The ideal candidate will possess a knowledge of the fashion and retail industries, e-commerce and be equal parts creative and analytical.
Primary Responsibilties: • Execute Rachel Comey's social media, look for ways to increase interaction and optimize content for sharing. • Contribute a high volume of posts on a daily basis across multiple platforms. • Coordinate press and manage relationships with bloggers and media. • Work closely with the Creative Director and E-Commerce Manager to create and send the weekly email newsletter and any ongoing communications • Create weekly and monthly reports analyzing performance of online marketing initiatives, including email and social media • Cover our events live via twitter and instagram • Understand the brand's audience, and identify areas of opportunity - advise editorial, product development, marketing, on ways to improve their performace initiatives that cross into social media. • Increase newsletter subscriptions
REQUIREMENTS: • In-depth expertise with Facebook, Twitter, Pinterest, and Instagram • Strong sense of visual design with these mediums • Strategic thinker with excellent follow through and implementation • Good social networking skills with a passion for the fashion industry • Strong creative writing and editing skills • Fluent Photoshop or photo editing skills • Enthusiastic and independent worker who also enjoys working in a small, team-oriented environment
Please email your resume along with screen grabs or jpg samples of your own social media postings (i.e blog, instagram etc) that best represent your sensibility, writing style, and creativity. If possible include everything into a single pdf for our viewing and email to email@example.com with the subject line "social media job posting".