Garance Doré is one of fashion's OG bloggers--and she's not going anywhere anytime soon. In addition to adding video and encompassing broader topics on her blog (but always making sure to maintain her accessible, candid voice), Doré has been able to monetize by working with brands on various campaigns.
Her latest project for Superga, the cult-favorite Italian sneaker label under the creative direction of the Olsen twins, saw her team up with her partner and fellow blogger Scott Schuman on a beautiful campaign featuring beautiful people wearing the famed kicks. It's not the first time the two have worked together (they even work out of the same studio) but we wanted to ask: How does the collaboration work? How do they choose their projects? Do they ever fight?
So we hopped on the phone for some answers--and got more than we bargained for. Doré is working on her first book and she told us all about it.
Fashionista: You must get thousands of pitches a day. How do you pick your projects? Garance Doré: It's very simple: It's just to feel like I support the project, the brand, that it's something I would wear. Superga is definitely one of those. Then it was the idea of working with Scott which I always like, and then I was excited to meet and work with the Olsen girls.
What was it like to work with the Olsens? They're very professional. You meet and you talk about the work--they're very serious. They know what they want and how they want it. I like that they don't advertise on their personality--it's about their work.
What's it like to work with your partner, Scott Schuman? I never thought I would be able to work with Scott. But we actually really look to each other for advice and we're so busy we don't have time to step on each other's toes. With Scott everything is open to conversation--we respect each other. In general, when I get jealous of one of his photos it's good because it's a sign I need to challenge myself.
One of the models in the Superga campaign is an NYU undergrad (Devon Ashley Head). How do you find these people? The great thing with our jobs we're almost a model agency. When we shoot people we get their contacts so when we get a project we try to make a casting that makes sense for us and how we work. We wanted to show people in their every day life because that's when they'd wear their Supergas (even though Lauren Hutton looked great when she wore hers at the CFDAs).
I hear that you're working on a book--is that true? What's it going to be like? I am working on a book. I still haven't formulated the exact words about how to describe it but it's going to be pretty personal and in the tone of the blog. It's also going to be a book of, I wouldn't say advice, but, you know, people ask me for advice on how to dress, how to choose what to do for their futures, so it will be a mix of all that with photos and illustrations.
In an interview you gave to The Talks, you mention Woody Allen as one of your icons. What I love the most about him is the sense of humor--it's a real model for me: The fact that there are very few subjects he doesn't talk about, how natural the relationships feel with people who interact in his movies. I like his rhythm of doing a movie every year. It's sort of like a blog in that way--some are wonderful, some are less perfect, but I like that intensity of creation, that he just puts his stuff out there. The way he works really inspires me.