Woolmark, the Australian company in charge of promoting the awesomeness of wool the world over, has tapped Narciso Rodriguez for a global marketing campaign, which will hit magazines this fall.
As part of the collaboration, Rodriguez also incorporated plenty of Merino wool into his Fall 2013 collection, and will do so again for spring. Woolmark's goal is to show off wool—its beauty, its versatility—and given his penchant for the material, Rodriguez is the perfect design partner.
The campaign images have yet to be released, but Rodriguez—who hosted a dinner celebrating the collaboration last night at Wallsé in the West Village—was available to fill in some of the details.
Fashionista: This is your first ready-to-wear campaign in a while. What was it like working with Woolmark? Narciso Rodriguez: It's a great collaboration—we had an idea to show tailoring. I always work with wool, so it's a great moment. It's always great to show what I do through a campaign.
Your fall show garnered rave reviews. Almost 15 years into establishing your own label, what does it feel like when a collection gets praised across the board? Well, I love my work, so it's great to know that people are still there, and appreciating what I do. I hope to be doing it for another 15 years.
Last year, you teamed up with Kohl's to design a collection. And now, you're here with Woolmark. What other collaborations do you have coming up? I can't tell you—top secret!—but good question. There are so many opportunities to do different things. And you know, I'm really open to talking to different people. Certainly, when I did the Kohl's collaboration it was a great learning experience, and also a great inspiration. They were fantastic partners.
You mentioned that you read Fashionista (!). And I know that your brand is very active on Twitter. (Handle: @narcisostudio.) Would you ever consider starting a personal Twitter account? No—I get overwhelmed! I want to know too much, and it's endless. I get sort of absorbed...and it becomes a separate job. And I really love the job that I have.
What is inspiring you right now beyond fashion? Art is always a huge source of inspiration. A few years back, I started to get more into Modernism, but from Latin America. I'm just very into exploring new things that I haven't seen before.