Caro Marketing is a PR agency based in Los Angeles and New York focused on women’s apparel, RTW and accessories as well as strategic marketing campaigns.
Primary responsibilities will be: • Pitch for strong product placements • Participate and guide execution of strategy • Identify, plan and execute appropriate media relations plans and tactics to promote newsworthy items and initiatives, leading to measurable coverage in targeted media outlets • Research features stories in keeping with the strategy • Create monthly reports and weekly updates • Support in creating client presentations • Report to President
Agency requirements: • 3-5 years solid experience in the fashion industry, agency experience a plus (internships excluded) • Must have strong competency in working directly with clients • Possess strong market editor contacts in print, online and TV (references required) • Experience managing teams • Professional, organized and efficient as well as courteous to client and teams • Strong writing and communication skills as well as the ability to present concepts and strategies directly to clients • Attention to detail • Experience in front-of-house event planning and execution
To apply, please send your resume and cv to email@example.com. About CARO MARKETING: Founded in 2004 by Caroline Rothwell, Caro Marketing is a bi-coastal US fashion public relations agency specializing in customized campaigns and a full range of creative services including social media, image development, event production, brand collaborations, celebrity styling, photograph and video shoots, blogger relations, and runway presentations. The agency represents international and domestic clients from the better contemporary, accessories, ready-to-wear and designer categories for men, women and children. Visit www.caromarketing.com for more information.