Kate Hudson seems to have been bitten by the fashion design bug.
The 33-year-old actress, who has always flown a little bit under the fashion radar, designed her first collection ever for Ann Taylor this year. Just two months after that collection launched, Hudson is already at work on another fashion collaboration--this time, a line of athletic gear for subscription e-commerce site JustFab, WWD is reporting.
The line, dubbed Fabletics, has been in the works for a year now and will launch this October.
“I cocreated Fabletics with [JustFab co-chief executive officers] Don [Ressler] and Adam [Goldenberg] to offer busy women quality activewear that is fashionable, functional and affordable,” Hudson explained of the venture.
The range will include tops, bottoms, jackets and accessories geared for exercise but still "cute."
“I’ve always lived an active lifestyle, and with two boys, life has only gotten busier. As a working mom, I know what it’s like to be on the go and running around from one activity to the next," Hudson told WWD. "Sometimes you just don’t have time to change, but you still want to look cute, whether you’re taking a yoga class, running errands or meeting up with friends before you pick the kids up from school."
This is coming from the woman who, at last night's Novak Djokovic Foundation gala dinner in London, kicked off her heels to play a round of tennis in her gown with mom Goldie Hawn. Presumably, the Fabletics wares will be slightly less red carpet appropriate.
The collaboration is not just a boon to Hudson's growing fashion resume--it's also a sign of JustFab's rapid growth. Athletic apparel is just the latest category the site has added, after footwear, handbags and jewelry. According to the company, sales are expected to cross the $250 million mark this year.