Last week Conde Nast expanded its growing digital video network with the launch of Teen Vogue's channel. That makes Teen Vogue the sixth title in Conde Nast Entertainment's digital video network. (GQ, Glamour, Vogue, Wired and Vanity Fair all have their own channels.)
It's a smart move considering Teen Vogue's sought after readership--those coveted millenials and whatever we're calling the generation below millenials (Gen Z? iGeneration? Net Gen?). They do everything online, so better give them some programming they can watch on their tablets.
The slate of programming includes a show called "Besties," which gives viewers a look at stars and their IRL best friends, "My Room Makeover" which is pretty self-explanatory, and the one we're most excited about, "Breakfast with Bevan," in which Teen Vogue's gregarious style features director Andrew Bevan interviews celebs and industry stars over breakfast. You can catch the first episode, with Jessica Stam and Rebecca Minkoff, here.
Bevan is one of our most favorite people in the industry because he somehow manages to stay normal and self-deprecating and hilarious despite the fact that he's rubbing shoulders with fancy people all the time. Here, he fills us in on what to expect from the show, his talk show idols, and his most embarrassing celebrity interview (hint: it was with Kate Moss).
Fashionista: So how did the show come about? Andrew Bevan: The series came about very organically. I've been a conversationalist since I was a toddler. I love talking to people and I'm very inquisitive to a fault (which is why I scare most of my first dates). I also love and connect with many different people and find talking to the lady at the post office to be just as thought-provoking and fun as talking to Michelle Obama. Okay, I haven’t actually spoken to either of them... yet, but maybe they’ll both be on a season two episode together. Breakfast with Bevan starring FLOTUS and maybe a U.S. Post Office employee named Leona.
Teen Vogue has given me such an amazing opportunity to travel the world and help scout, discover, foster new talent, and build relationships with such regarded luminaries. For years I’ve really wanted to bring this to fruition in a video format. I’m elated that it’s finally happening.
What can we expect from the show? Everyone is so primed and media trained these days that a lot of times in interviews their responses become pretty generic or formulated. I'm not trying to get anyone to divulge anything salacious or dark or gossipy. I want these interviews, or conversations if you will, to be natural and off-the-cuff. It's all about getting lovely, genuine moments (that no one else can get but me) from people that I admire or are intrigued by and to above all celebrate them. I’ve been so fortunate to meet amazing people over the years at Vogue and especially Teen Vogue, many of which I’ve built lasting relationships with, and this series allows for a spotlight or a window into them. It’s almost like a slice of mine and their life in a way.
Why breakfast? Even though I'm a pretty wretched morning person I do like breakfast. I think these days a leisurely breakfast can be very much a treat and a luxury. At risk of sounding pretty twee, it’s really almost a throwback to a simpler time. There is something very wholesome and whimsical about breakfast compared to other meals. Also a fun coincidence is for nearly 10 years my mom has owned and operated a breakfast/brunch staple in Denver Colorado's called The Egg Shell. So I guess it's in my blood in a way. I used to wait tables there when I would go back home. Now I just go there to raid the walk-in freezer.
Favorite/least favorite breakfast food? My least favorite breakfast food would have to be grapefruit or oatmeal. I have a very extensive list of favorites that include cheese danishes, eggs Benedict, croque madame, chocolate chip pancakes, and copious amounts of bacon!
Have you always wanted to do something like this? What other talk show hosts do you look up to? When I was a little kid I loved Johnny Carson, the Today Show, Good Morning America and had an unhealthy, weird obsession with Regis and Kathie Lee---I dreamed of being on that show.
I would play for hours in my basement or bedroom setting up stuffed animals and Cabbage Patch Kids and doing talk show interviews with them on a show called "Andrew's Time." I didn’t have a video camera so I would record them on a Fischer Price cassette tape recorder. Complete side note... my mother was reading Phil Donahue's book toward the end of her pregnancy. My middle name is Phillip. You do the math.
I truly admire and respect Diane Sawyer (not to mention her arsenal of crisp white dress shirts), Anderson Cooper because he's able to insert cheekiness into his broadcast, but retain his potency and seriousness, and of course her Royal Highness Oprah (duh).
Although his show was before my time, Dick Cavett is someone who I most identify with and look up to. His interview technique is so perfectly balanced. I hope to one day exude even a shred of his intelligence, humor, and candor. I also loved how he would mix his guests together like it one big weird cocktail party. Bette Davis would practically be sitting on Janis Joplin’s lap, it was genius television.
Who would be your dream guest? Most of my dream guests are dead---Edith Wharton, Bette Davis, Egon Schiele. Living would probably be Oprah, Joni Mitchell, Stevie Nicks, Debbie Harry, or Bette Midler. I like the idea of breakfast with Beyonce.
You've been interviewing celebrities forever--who has surprised you the most? What's the most embarrassing thing that's happened to you during an interview? I was so nervous to interview Kate Moss. I honestly felt sick to my stomach and for some unknown reason I was frightened to actually meet her. This never happens and I’m not sure why because it’s not like she has a Naomi Campbell history of throwing things at people. She turned out to be really funny and super nice and charming to me and I even got extra time with her. I was so embarrassed though because I was holding the questions and I still couldn't get my hand to stop shaking and stuttering. The funny thing is, I recognize her ultimate cool factor and pedigree. I am a fan just like everyone else, but it’s not like I’m president of her fan club or anything, so I was unclear what came over me at that point. I think I just had a moment where I was thinking, wow this kid from Denver, Colorado somehow ended up here!
Stay tuned for more episodes of Breakfast with Bevan right here.