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Opening Ceremony to Make New York Fashion Week Debut With Week-Long Event

Opening Ceremony's awesome-sounding NYFW pop-up will include Rihanna for River Island and, possibly, cronuts.

It's pretty hard to believe that in their 10 years as a New York fashion institution, Opening Ceremony has yet to put on a proper New York Fashion Week show.

Of course, the brand has staged shows for its collaborations with Chloe Sevigny, but has only ever done press previews for its equally covetable in-house line.

That will change next month when the brand and its designers Carol Lim and Humberto Leon inhabit Pier 57 for not only their September 8 first-ever runway show, but also a pop-up market to run from September 8-12. In addition to Rihanna's new River Island collection (OC carried the first one as well), the pop-up will include other special collections such as DKNY for Opening Ceremony, a new line of Coca-Cola Designer Drinkware products and food from Asia Dog, Café Habana, Spur Tree and the Dominique Ansel Bakery (DOES THAT MEAN CRONUTS??), reports WWD.

“It’s our version of giving guests the experience not only the day of the show," Lim told the trade. “We thought, ‘Why not extend it for the entire fashion week?’”

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It's a pretty good idea if you ask us--they're incorporating their customers and fans--aka the reasons why they're in business--into the otherwise exclusive fashion week experience.