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Pharrell Williams Continues to Build Fashion Profile with Moncler Collab and Campaign

Coming out with catchy, likely-to-be-Grammy-nominated singles isn't the only thing Pharrell's been up to lately.
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On the Today Show yesterday, Pharrell Williams--whom you might know from those songs that have been on the radio constantly all summer--told Savannah Guthrie that he doesn't really seek out the spotlight.

We believe him, because he just seems that cool, but he sure does have a way of ending up in the spotlight anyway, whether it's in music or fashion.

We haven't heard much about his fashion ventures lately, aside from his involvement with Rihanna's upcoming reality competition Styled to Rock (maybe we've just been too busy dancing to "Blurred Lines"), but WWD announced today that he's embarked on a collaboration with high-end Italian sportswear brand Moncler on a line of enormous sunglasses for men and women. The brand bills them as “halfway between futurism and Fifties Style."

They'll be available at Moncler boutiques, online and in select concept stores and international opticians from late next month. In the campaign for the eyewear line, he hides his face behind the goggle-like sunnies against a dark background.

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“He represents the very best of all that is contemporary, creative and international, the same characteristics that underpin the entire Moncler project and the Moncler Lunettes collection,” said Moncler CEO Remo Ruffini of the decision to tap Williams for the collab. It's actually the second time Pharrell has collaborated with the brand--he did a line of men's jackets back in 2009. He must have just as much success selling jackets as he does records.

Of course, he's had a presence in the fashion world for a while: He's friends with Anna Wintour; he goes to events like the Met Ball and CFDA Awards; he stars in fashion spreads with Cara Delevingne; and he's been involved with multiple clothing lines including Billionaire Boys Club and collaborations with Mark McNairy.

Few people have conquered both music and fashion as successfully as Williams. Kanye West is certainly trying--and while we're not sure who will come out on top, West will undoubtedly do it more loudly.