Even though Alberta Ferretti's show was a bit later in the day than Gucci, and Ferretti is perhaps best known for her red carpet-ready eveningwear, the vibe at her spring 2014 show was very daytime.
It started out quite casual: Models walked to simplistic guitar music in very light, pure white dresses and skirts with floral embroidery and touches of ribbon in sunset colors—looks the designer told Style.com were inspired by Southern Italy. They were youthful and charming and felt perfect for a life of simplicity in a seaside town. Most of all, they felt like things normal people would actually wear. In the case of a few looks, I wouldn't be sure whether it was vintage or designer if I saw it from a distance.
Later on, the dresses got a little dressier and felt like less literal manifestations of her inspiration. There were white and black silk dresses with lace and ribbon details. Some had scarf prints while others had allover florals. There were silk crop tops paired with high-waisted poufy skirts. Then came some lovely silk and lace cocktail dresses, and as the collection moved towards eveningwear it felt more and more like signature Alberta Ferretti: ethereal and delicate.
But there was still something more youthful and practical about the collection as whole—perhaps Ferretti is hoping to appeal to a younger customer. And it was amazing to see how little details—in this case, pockets and fun floral embroidery—can take a dress to a totally different level.