Edun has always garnered attention for its eco and socially conscious practices (and being financed by Bono and Ali Hewson didn't hurt either). It's perhaps less known for its actual aesthetic. But that might all be changing now.
Yesterday afternoon, Danielle Sherman made her Edun debut. The Row and T by Alexander Wang alum showed clean, cohesive looks--long, sheer white skirts with deep side slits fit with burnt rust stripes running down each side and collarless jackets, also in white, with hand-woven, African knit checkerboard prints were standouts.
It was minimalist, nomadic (models wore Birkenstocks for just a bit of hippie infusion) and in a word, chic. Boxy, cream and white colorblocked knit shirts and truncated white sweatshirts layered over simple white tees were simple and styled to perfection. One fashion editor compared Sherman’s debut at Edun to Phoebe Philo’s at Celine--she's taking the brand and giving it a voice, a direction. We can't wait to see where she'll take it next season.