Frame Denim, founded by Swedes Jens Grede and Erik Torstensson, quietly launched in November of last year and then promptly sold out. Fresh off a collaboration with model Karlie Kloss on a line of long-legged jeans, Grede and Torstensson are now ready to move beyond the basics.
This season Frame is adding an array of new washes and styles, including a washed-out gray and a railroad stripe. The coolest pairs were the tuxedo striped styles--the stripe in question is made in a contrasting denim, for those who want to take their denim-on-denim looks to the next level.
Standouts included a cut-off short and a pair of white denim overalls that are sure to make their way onto the asses of a downtown girl or two come spring. They've also added a new fit inspired by Brooke Shields, called Le High Straight, which is basically the perfect mom jean.
The icing on the cake: Each item was styled to perfection by Interview Germany’s fashion director Julia von Boehm with boyish loafers. It's exactly how we want to dress next summer--and exactly why Frame is fast becoming the industry's go-to denim brand.