Leaving Eyebeam studios, where the young label Ovadia and Sons presented its spring collection, a smarter, more incisive fashion editor commented, “It’s just Polo (Ralph Lauren), but years ago, and done better—a popped collar here and there.” He’s not wrong--and there’s no dis here.
Ovadia, the brainchild of a pair of twins in their twenties, Ariel and Shimon Ovadia, who started the line in 2010 and have since been lauded by GQ and taken over the creative direction of J. Press., is close to preppy perfection. There are accents in its American aesthetic that call out to Europe--bright colors, double breasted here, there, and everywhere--but their look is indeed fitting for the bad guy (that would be the rich kid with the Corvette) in an '80s film. We loved the clothes' clean lines and tight silhouette, especially in the lightweight, grey double-breasted suit, their plain, teeny shorts, and the beyond-handsome one-button wool blazer.
The few attempts at prints, white florals, were misses--providing a discordant island flare--but they did not distract from the collection’s solidity. It’s wearable and still somewhat formidable. Smart, cut and dry. We’d buy these clothes. And it’s been years since we've even set foot in Polo.