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The CFDA and Google Team Up to Create an Innovative New E-Commerce Platform

Well, this is kinda cool. Thanks to new-fangled technology via Google and the fashion-y peeps at the CFDA, you can hang out with Diane von Furstenberg (the person) and shop Diane von Furstenberg (the fashion line) simultaneously. What? But how?

Well, this is kinda cool. Thanks to new-fangled technology via Google and the fashion-y peeps at the CFDA, you can hang out with Diane von Furstenberg (the person) and shop Diane von Furstenberg (the fashion line) simultaneously. What? But how?

Here's the deal: The CFDA and Google collaborated on a Google+ Hangouts on Air app that allows you to engage in the usual Google+ virtual "hang out," but with an e-commerce component. So while you're peppering the CFDA president with all those burning questions, you can shop as many printed wrap dresses and cute handbags as you want alongside a handy interactive sidebar. (Demo below.)

The first fashion-meets-tech event goes down at 8pm ET on Thursday, October 3. Additional CFDA members/designers to follow DVF include Marcus Wainwright and David Neville of Rag & Bone, Rebecca Minkoff, and Rachel Zoe, so get those questions and credit cards prepped.

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