Fashion moguls Mary Kate and Ashley Olsen have just added to their booming empire. The sisters, who are the CFDA Award-winning designers behind critically-acclaimed label The Row, have taken a minority ownership in e-commerce company BeachMint.
WWD is reporting that the sisters have signed on as co-chairs of the BeachMint advisory board, meaning that they will have creative input across all of the company's six brands, including JewelMint and ShoeMint. The Olsens are the co-founders of BeachMint's vertical StyleMint, which is a top online destination for on-trend basics and the perfect t-shirts.
The addition of the Olsens to the advisory board shows that the company wants to put more focus on the fashion properties, which are the best performers. Mary-Kate told the trade, “In our expanded roles as co-chairs of the advisory board, Ashley and I will work closely with BeachMint’s management team in this strategic phase of growth to establish the Mint brands as the leading online destination for all things fashion.”
With their lines The Row, Elizabeth and James, and Olsenboye such booming successes—they also launched a new line with Norwegian retailer Bik Bok in recent months—we can't wait to see how BeachMint evolves under their guidance.