This morning on the Today Show, all-American label Ralph Lauren unveiled the Team USA uniforms for the 2014 Winter Olympics in Sochi. According to the AP, the full range of looks—which includes opening and closing ceremony ensembles and casual gear for the Olympic Village—was proudly made in the USA (namely in New York's Garment District) and used materials crafted all over rural America.
Ralph Lauren has outfitted the U.S. Olympic Team since 2008, but the label faced controversy after the London 2012 Games when Congress found out that many of the uniforms were actually made in China. While this proves to be a proud moment for both the clothing brand and the American textile industry, that doesn't mean it came easy.
According to David Lauren, VP of advertising, marketing and corporate communications, the production aspect of this year's uniforms presented plenty of challenges. "It was hard to come by facilities that could create the quantity and quality needed for the Olympic uniforms and the versions that will be sold to the public," he said. The AP called the process "a lesson in the state of American manufacturing."
Judging by the quality of the pieces (don't they look so cozy?), we're thinking that the trouble Ralph Lauren and the United States Olympic Committee went through was well worth it. Whether or not the athletes each bring home a medal from Russia, the perfect peacoat and reindeer knit sweater are stellar mementos in themselves.
You can see the full collection here.