eBay Launches Pinterest-Like Marketplace with Help from Solange, Cecilia Dean and More
eBay, like Amazon, can be a bit of an overwhelming place to shop because there's just so. much. stuff. And like Amazon, eBay has put its efforts towards coming up with a creative way to make the site more navigable, with a little help from some cool fashion insiders.
The global commerce site has revamped its marketplace by introducing Pinterest-like collections that are curated by some of the industry's most well-known tastemakers in the style space, including Solange Knowles, jewelry designer Eddie Borgo, ready-to-wear designer Chris Benz, editor in chief of The Last Magazine Tenzin Wild, and V Magazine's Cecilia Dean. Users can create their own collections as well, and eBay added this social aspect: Shoppers can "follow" their favorite collections and curators to immediately see recently added items in their feeds.
It can be a challenge to sift through the 500 million+ listings on eBay, but with these newly organized collections, users can browse items hand-picked by people with similar tastes as a jumping off point. We all wish we could go shopping with our style icons (hi, Pharrell!), and this might be the next best thing.
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A lot of e-commerce companies have revamped their sites to include Pinterest-esque navigation tools, with mixed results. Do you think it will work for eBay?
