eBay Launches Pinterest-Like Marketplace with Help from Solange, Cecilia Dean and More - Fashionista

eBay Launches Pinterest-Like Marketplace with Help from Solange, Cecilia Dean and More

We all wish that we could go shopping with our style icons, but eBay's new collections might be the next best thing.
Author:
Publish date:

eBay, like Amazon, can be a bit of an overwhelming place to shop because there's just so. much. stuff. And like Amazon, eBay has put its efforts towards coming up with a creative way to make the site more navigable, with a little help from some cool fashion insiders.

The global commerce site has revamped its marketplace by introducing Pinterest-like collections that are curated by some of the industry's most well-known tastemakers in the style space, including Solange Knowles, jewelry designer Eddie Borgo, ready-to-wear designer Chris Benz, editor in chief of The Last Magazine Tenzin Wild, and V Magazine's Cecilia Dean. Users can create their own collections as well, and eBay added this social aspect: Shoppers can "follow" their favorite collections and curators to immediately see recently added items in their feeds.

It can be a challenge to sift through the 500 million+ listings on eBay, but with these newly organized collections, users can browse items hand-picked by people with similar tastes as a jumping off point. We all wish we could go shopping with our style icons (hi, Pharrell!), and this might be the next best thing.

A lot of e-commerce companies have revamped their sites to include Pinterest-esque navigation tools, with mixed results. Do you think it will work for eBay?

Related Stories

Business

The CFDA and eBay Continue Anti-Counterfeiting Crusade with Help from 90 Designers

The CFDA and eBay are taking on design piracy again with their third You Can't Fake Fashion campaign. They've tapped a whopping 90 American designers including Diane von Furstenberg, Ralph Lauren, Band of Outsiders, Prabal Gurung and more to each design a one-of-a-kind tote bag to go up for auction on eBay to benefit the CFDA's anti-counterfeiting efforts. Click through to see some of our favorites.

Business

Versace for H&M Has Nothing on Missoni for Target When It Comes to eBay Appeal

It's become the inevitable next step following the launch of a hyped designer collaboration: eBay. The collections sell out, and immediately get posted on eBay at jacked up prices. "eBay has always been a destination for hot, hard to find products and even in the early days of the first designer collaborations we saw merchandise arise on eBay," says Miriam Lahage, Global Head of Fashion Brand for eBay. "Even today there are still Luella Bartley for Target (one of the first designer collaborations) on eBay." In the case of Versace for H&M, the collection was up on eBay before the launch thanks to an editors-only pre-shop event following the runway show (we're hoping these are clever interns and not top of the masthead folks looking to make a quick buck--even the gift bag items were up for sale). Since Versace for H&M launched at H&M stores nationwide on Saturday, there are 7,000 listings for the collection on eBay. According to eBay, the average selling price per garment is $191 (Lahage says that prices 'normalize' after the initial flurry of postings), the highest sold item was the leather gold studded trench for $899 (original retail price $399) and the most expensive item up for sale is the leather biker jacket with the studded lapels with an asking price of $1200 (originally priced at $299). "Versace for H&M" has been searched 40,000 times since Saturday.