eBay Launches Pinterest-Like Marketplace with Help from Solange, Cecilia Dean and More - Fashionista

eBay Launches Pinterest-Like Marketplace with Help from Solange, Cecilia Dean and More

We all wish that we could go shopping with our style icons, but eBay's new collections might be the next best thing.
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eBay, like Amazon, can be a bit of an overwhelming place to shop because there's just so. much. stuff. And like Amazon, eBay has put its efforts towards coming up with a creative way to make the site more navigable, with a little help from some cool fashion insiders.

The global commerce site has revamped its marketplace by introducing Pinterest-like collections that are curated by some of the industry's most well-known tastemakers in the style space, including Solange Knowles, jewelry designer Eddie Borgo, ready-to-wear designer Chris Benz, editor in chief of The Last Magazine Tenzin Wild, and V Magazine's Cecilia Dean. Users can create their own collections as well, and eBay added this social aspect: Shoppers can "follow" their favorite collections and curators to immediately see recently added items in their feeds.

It can be a challenge to sift through the 500 million+ listings on eBay, but with these newly organized collections, users can browse items hand-picked by people with similar tastes as a jumping off point. We all wish we could go shopping with our style icons (hi, Pharrell!), and this might be the next best thing.

A lot of e-commerce companies have revamped their sites to include Pinterest-esque navigation tools, with mixed results. Do you think it will work for eBay?

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