Updated:
Original:

And the Collaboration of the Year Award Goes to... Boo x Crocs

Forget Isabel Marant x H&M -- Boo x Crocs is where it's at.

You may have thought there was nothing in this world that could ever make Crocs cute. Well... how about an endorsement from 'The World's Cutest Dog'?*

According to License Magazine (via Glamour), Boo, that glassy-eyed Pomeranian who's stared deep into your soul from both your web browser and the bookshelves of Urban Outfitters, recently inked a deal with the rubbery, perforated clogs -- so beloved by nurses, soccer moms, and preschoolers alike.

The collaboration has yielded two Boo-inspired 'Jibbitz,' perhaps better known to non-wearers as those foam-looking things that little kids use to decorate their Crocs. Both styles are available on the Crocs site for $2.95 each.

Said Tamra Knepfer, who facilitated the collab, "Boo’s whole ‘I’m a dog, life is good’ outlook is built around being cute and comfy, so this Crocs deal is a perfect fit for our licensing program." Who knew a dog's personal mantra could be so bankable?

Recommended Articles

Of course, as with most business deals, we were able to uncover something a bit scandalous regarding Boo x Crocs: On his Facebook, Boo lists his favorite pastime as "wearing shirts" -- no mention of wearing Crocs whatsoever. And here we thought dogs were meant to be loyal...

*Don't worry, Huckleberry. You're still the cutest to me.