Skip to main content

Fans Are Already Lined Up for H&M's Times Square Opening with Lady Gaga

"We're all cuckoo for Gaga puffs." Fans wait in line for 10 hours for the grand opening of H&M's flagship store in Times Square.
  • Author:
  • Updated:
    Original:

How long would you wait in frigid, 35-degree weather for the grand opening of H&M's flagship store in Times Square with a special appearance by Lady Gaga? Three hours? Six hours? After catching up with a bundled-up crowd this afternoon, I've discovered just how long these folks are willing to wait: 10 hours. 1-0. That's 600 minutes of Gaga dedication.

"She is everything. Her journey, her stance, her music -- it's very moving," Fabian Quinonez, a fan who flew from Orlando for the occasion, gushed. "I would give up the $1,000 [giveaway] just to meet her tonight." By the time Gaga appears at H&M at 12:01 on Thursday morning, Quinonez will have waited in line for nine hours.

I asked Quinonez if he went to Art Rave, the release party for Lady Gaga's new album, Artpop, on Sunday night. Quinonez replied without hesitation: "I paid off the security guard $60 for tickets." He sighed. "I was so excited, I cried."

Check out the brave Gaga ones that we caught up with today as we all countdown to the 12:01 opening.

How long have you been waiting? One hour, nine more [hours] to go!

Scroll to Continue

Recommended Articles

Are you guys missing anything to wait in line currently? Well, we ran here from school and in the morning, we'll run to class again. It's okay, [it's] Fashion Technology. We'll just snooze.

Are you cold? Nah, we're all bundled up. It's only hour one.

And then there was this girl:

Tell me about your hair. Well, it's Gaga-inspired of course. I also put some glitter and rhinestones in it. It only took me about five minutes max.

What's your favorite Gaga song? Omph, picking a favorite song is like picking a favorite child. I can't. Well, actually maybe Dance in the Dark.

What's your favorite outfit worn by Gaga? The 2009 Grammys dress she wore with all the twinkling lights, [it was] magical.

The whole block of 44th street in front of 4 Times Square was blocked off for tonight's festivities. You already know tonight is going to be one of the biggest turnouts to date for the Swedish retailer -- this opening, plus Gaga, plus Isabel Marant. It's a three-in-one extravaganza. As I walked away with numbing hands, 10 more fans joined the line excitedly chanting, "We're all cuckoo for Gaga puffs."

Photos by Sophia Li