Lululemon, the activewear company whose logo adorns the backsides of millions of women, has had a rough PR year. After issuing a recall on a batch of see-through yoga pants, the company endured ridicule and punny headlines for weeks afterwards. Lululemon's CEO, Christine Day, stepped down shortly thereafter. It's been a while since we've heard anything from Lululemon, but a new interview puts the company back in the spotlight.
Lululemon's founder and chairman, Chip Wilson, went on Bloomberg TV yesterday (via Self), to discuss a new meditation program he's promoting. Host Trish Regan quickly turned the conversation to Lululemon's recent quality problems. and while Wilson admitted the company made a mistake, he then suggested that perhaps the women wearing the pants exacerbate the problems.
Wilson had this to say when asked about the pilling issue, which was a complaint before the great Bare Ass Debacle of 2013:
There has always been pilling. Women will wear seatbelts that don't work or a purse that doesn't work. Quite frankly some women's bodies just don't work for it.
Let's pause for a moment. Chip, did you just say some bodies don't work in Lululemon pants? (Regan, bless her heart, had the same incredulous reaction.)
The conversation continued:
Wilson: They don't work for some women's bodies. Regan: More likely they'll be see through in some women's bodies than in others? Wilson: I don't think that. Even our small sizes would fit an extra large. It's really about the rubbing through the thighs, how much pressure's there over a period of time. Regan: So not every woman can wear a Lululemon yoga pant? Wilson: No, I think they can, it's just how you use it.
So I guess we all have to start walking bowlegged to "use" the pants correctly. Does this rub (haha) anyone else the wrong way?
We've reached out to Lululemon for comment and will report back when they respond.