The tweet was a very low-key way of announcing such a huge part of the company's growth strategy -- especially since the online purveyor of all things cool for 20-somethings is considered to be one of the most exciting success stories in retail right now.
Founded in 2006 as an eBay store, from which Amoruso hawked personally source vintage pieces, the business has since grown to more than 300 employees and reportedly did close to $130 million in sales last year. It has also received $50 million in financing from Index Ventures.
When we contacted Amoruso for more details about the retail doors, she said she didn't have any specifics to share at this time, but that the project was "in the pipeline."
We certainly expect big things (is it tacky to request a candy bar next to the Shoe Cult section at this time?). Oh, and good luck to all the district manager applicants.