We imagine that Victoria's Secret, whose annual fashion show will air on CBS on Dec. 10, doesn't have much trouble attracting geeks to tune in. But this season, tech and design enthusiasts have another reason to watch, as a 3d-printed costume is being worn on the runway for the first time.
Victoria's Secret collaborated with Swarovski, architect Bradley Rothenberg and 3d-printing company Shapeways to make a custom-fit costume for Victoria's Secret Angel Lindsay Ellingson (pictured left).
According to joint statement issued to press, a 3d scan was made of Ellingson's form. Rothenberg then designed a costume -- which includes a bustier, headpiece and wings encrusted with Swarovski crystals -- in a white snowflake motif that was entirely 3d-printed.
From the photos we've seen, the piece looks gorgeous, if not entirely practical. But that's what fashion shows are for, no?