The New York Times lost one of its most recognized and dishy style reporters this year when Eric Wilson announced his decampment to InStyle, and the question on everyone's mind was: Who would replace him? We had a few guesses, and we were very wrong, partially because we didn't think the Times would choose a sports reporter.
The paper of record has announced, via WWD, the hiring of John Koblin as its new Styles reporter. (The New York Times confirmed the report to Fashionista.) Koblin is currently a reporter at Gawker Media-owned sports site Deadspin, which obviously rarely if ever covers any of the same things that would be covered in the Times Styles section. However, to be fair, Koblin was previously a media reporter for the New York Observer, and, before that, at WWD.
Editor of the Styles section Stuart Emmrich wrote in an internal memo that he "wanted to find the best journalist we could hire, even if his or her resume was not the traditional one of a fashion reporter."
He also said he "had several long conversations with John about our fashion coverage -- discussing in detail how he might have approached some of our news stories differently, what other angles he might have pursued, what he would have done to try to raise them to the level of A1 – and in each case I have come away with the same reaction: Total excitement at the prospect of having him on the Styles staff."
We look forward to reading Koblin's coverage, and congratulate him on now getting to write about fashion instead of boring old sports.