New Tribeca venue Spring Studios is emerging as a popular alternative to Lincoln Center for New York Fashion Week -- for some pretty big-name designers, at that.
Following rumors that they were looking for alternatives to their usual show venue, The Theatere at Lincoln Center, both Michael Kors and Diane von Furstenberg have settled on Spring Studios, WWD reports. (Representatives for Michael Kors and DVF could not be immediately reached for confirmation.)
Since soft opening this past fall (Spring Studios' website says it doesn't officially open until spring 2014), the venue has hosted several fashion events including Francisco Costa's 10-year anniversary Calvin Klein runway show and after party (he was the first to show there), the Phillip Lim for Target launch, Gap's spring 2014 presentation, the CFDA/Vogue Fashion Fund Finalists Celebration and the God's Love We Deliver Golden Heart Awards. And what do you know, DVF was obviously involved with the CFDA/Vogue Fashion Fund event, being the President of the CFDA, and Michael Kors was heavily involved with the GLWD event.
According to the trade, Calvin Klein will show at the venue again, and given its proven popularity with the fashion crowd, we won't be surprised if a number of other designers select it as their new venue as well.
The news follows publicity around IMG's proposed changes to New York Fashion Week, which include more limited guest lists (which IMG doesn't ultimately have control over anyway) and changing runway formations. Those alterations must either not be working for designers, or not be extreme enough, because since then, Kors and von Furstenberg haven't been the only designers to seek out alternatives to Lincoln Center. Vera Wang will instead show at Dia Center for the Arts in Chelsea, and Carolina Herrera told the New York Times that she was considering a venue change due to the "circus" Lincoln Center has become.