Watch out Warby Parker, you're in for some serious competition (sort of/not really): Those prolific Kardashian sisters are at it again with a new kollection of eyewear, and this time... they're made of GOLD.
The K krew may have launched an online eyewear boutique with Sears in January 2013, but these babies are in a whole 'nother league of realness. Available in two sizes and five glamorous lens color options, the Kardashian Kollection's new limited edition "luxury" aviator sunglasses are plated with gold. And not just any old gold, no sir. This is REAL gold -- 10 karats worth. Each pair costs $249 -- which, to give perspective, isn't too far off from the price range of many of Tom Ford's aviators. Hey, it's your money.
The glasses also look suspiciously like they've been Photoshopped onto Kourtney, Khloe and Kim's faces in the promo photos. Maybe Kanye hasn't approved them for IRL wearing?