DuJour's Keith Pollock has moved from one editor-in-chief role to another, this one significantly bigger than the last.
Interview has named Pollock editor-in-chief effective for the April 2014 issue. He will report to Fabien Baron, Interview’s editorial director, and Karl Templer, Interview’s creative director. He succeeds Stephen Mooallem, who bowed out in December to join Harper's Bazaar as executive editor.
Before joining luxury lifestyle magazine DuJour as founding co-editor, Pollock was the editorial director of Elle.com and prior to that he was executive editor of Brant Publications digital, which oversees Interview's digital operations. Thus, the new appointment signals a triumphant return for Pollock.
“I am excited to return to Interview in this capacity," says Pollock. "The magazine has an incredible legacy and I'm honored to work with Karl and Fabien, who are two of the most respected figures in the this industry. My time at DuJour has taught me much about establishing a print and digital entity in today's media landscape and I look forward to bringing that knowledge to Interview.”
Interview, which was founded in 1969 by Andy Warhol, is a better known and established publication than the not-quite two-year-old DuJour. In addition, it targets a more diverse audience: DuJour ships for free to people only in the most affluent parts of the country (it's also available to purchase in airports). Pollock's new role will likely offer him more freedom to tackle bigger subjects.
It will also be interesting to see how Pollock's presence is felt on Interview's digital side, since his career has been pretty digitally-focused thus far. He's also established himself as a fan of unpredictable cover stars -- putting Kim Kardashian on the cover of DuJour's third issue.
Pollock's co-editor at DuJour, Nicole Vecchiarelli, will remain in charge of editorial.