Earlier this year, the Swedish retail chain chose eight lucky aspiring designers as finalists for its third annual Design Award competition. The designers were chosen from an array of top-tier design schools around the world, from Parsons to the UK's Royal College of Art.
It's the sort of thing where you'd probably feel pretty good about just being one of the eight finalists -- each one received €5,000 (approx. $6,800) and the opportunity to present to a jury including Michelle Dockery; Vogue UK editor Serena Hood; Erdem Moralioglu; Sara Maino, senior fashion editor of Vogue Italy; Ann-Sofie Johansson, H&M’s head of design and Margareta van den Bosch, H&M’s creative advisor.
But today, the winner, revealed via H&M's Twitter account and a show during Stockholm Fashion Week, has been named. It's 24-year-old Eddy Anemian, a French designer whose fourth-year collection (which he presented to the jury) was inspired by Tilda Swinton in the movie I Am Love and the French painter Ingres. He's currently in his fourth year at La Cambre and hopes to one day have his own label. He will receive €50,000 (approx. $68,000) to put towards that goal.
As if the Tilda Swinton reference wasn't already enough to win us over, Anemian's designs are pretty gorgeous -- you could see Swinton in any look, not one of which is too derivative of Jil Sander (which Swinton wore in the film). And it's pretty clear that prints are a strong point for him (perhaps that's what won over printmaster and jury member Moralioglu).