H&M's not the only fashion brand getting involved with the seemingly not-so-fashiony event that is Super Bowl Sunday.
The CFDA has embarked on another of its mega-collabs, as we've dubbed them, linking a whopping 48 of its designers with Bloomingdale's and the NFL to design limited-edition football helmets. Yes, football helmets.
“This is the first time that the Super Bowl will be held in the New York region and we couldn’t think of a better way to celebrate by joining Bloomingdale’s and the NFL in merging fashion and sports with the creation of these unique helmets,” said Steven Kolb, CFDA CEO, in a statement.
And if you were just thinking that a DVF-designed football helmet was the one thing missing from your life, you're in luck. Starting January 15, each one is up for auction at Bloomingdales.com, with 100% of proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those "touched by the game of football." The bidding for each piece starts at $248 (for the 48th Super Bowl) and ends on February 5.
Bloomingdale's gave us a sneak peek at 15 of the designer creations, some of which are pretty...flamboyant? They're certainly very different takes on what has generally, until now, been seen as a very masculine piece of athletic gear. But we guess that's just what happens when you let Betsey Johnson get her hands on something.
Click through to see designs from Johnson, Rag & Bone's David Neville and Marcus Wainwright, Alice + Olivia's Stacey Bendet, Dannijo's Danielle Snyder and Jodie Snyder, Marchesa and more.