Net-a-Porter is not the only luxury e-commerce site getting into print magazines, oddly enough. Editorialist, a year-old luxury accessories online shop that melds commerce with editorial content through a shoppable, web-only magazine, unveiled Wednesday its first foray into print publishing with a biannual magazine.
Nina Agdal, the Sports Illustrated model who was spotted leaving a club with Leonardo DiCaprio Monday morning, graces the first cover, photographed by David Kettela, with one boob in hand.
It's a pretty natural expansion for Editorialist. Its editors, Kate Davidson Hudson and Stefania Allen, worked together at Elle, and the site itself offers so much written content.
Like Editorialist's site, which features trend pieces, style guides, gifts guides and fashion spreads, the print magazine will be focused on driving sales of its high-end jewelry, leather goods and shoes. Each issue will align with real-time shopping seasons to optimize the shopability of its content. Also expect features on stylish tastemakers like Kate Foley and Hannah Bronfman.
So how do you get it? Subscriptions are free and issues will also be distributed to Editorialist's 25 percent most affluent customers, along with distribution to select fashion media and in partnership with luxury hotels in New York and Paris during collections showings. The same content will also be available online on Editorialist.com and via Editorialist's mobile-optimized site.
While Editorialist and Porter are similar in their mission to drive online shopping, Porter is not free (in fact, at $48 a year it's a bit pricey). Porter is also published six times a year, available at newsstands and aligns itself as more of a traditional fashion glossy. Perhaps Editorialist is closer to Du Jour, a lifestyle site and print publication which distributes complimentary issues to targeted luxury consumers, or Style.com's biannual print magazine, Style.com/Print.
Editorialist, however, is the only magazine of its kind to focus on accessories, which people buy more than any other category, so that could certainly work in its favor, both with readers and advertisers.