Founded in 1984, Free People is a boutique women’s fashion label that operates ecommerce, retail, and wholesale businesses. Free People is the fastest growing URBN brand and has a vibrant ecommerce platform including web, mobile and a newly released iPhone app. Free People is frequently recognized as an industry leader from a technical, creative and innovative perspective. Free People’s retail business includes over 80 boutique stores and its Wholesale business includes over 1,400 specialty boutiques and department stores across the globe. Free People is an inspiring shopping experience for the stylish, confident, and curious young woman who appreciates our distinctive assortment of apparel and accessories.
Title: Free People Public Relations Assistant Reports to: PR Manager Overview The Free People PR Assistant reports the PR Manager and assists in all aspects of media relations, external communications, promotional events, media outreach. The PR assistant will assist with all PR related activities with the goal of ensuring the maximum amount of on brand media exposure. This person will assist with day-to-day tasks in order to drive business goals, and will regularly support articulating results to both internal and external audiences. Responsibilities • Assist in creating PR plans that strategically align to the brand's objectives. • Secure media coverage and product placement in brand appropriate newspapers, magazines, broadcast, and blog outlets. • Facilitate incoming media requests and coordinate product loans and image requests for approved media outlets. • Execute the processes relating to Free People sample loaning, completion of flat shots of product, and manage the database of incoming/outgoing samples. • Assist in the creation of all Free People press releases. • Assist in distribution of all Free People media pitches. • Assist in planning of store opening events and media relations for retail openings. • Develop and foster outstanding relationships with regional press, editorial assistants, and bloggers. • Track and communicate PR results and media clips to PR manager on a daily, weekly, and monthly basis. • Manage contact database and press monitoring system on a daily basis. • Work closely with teams across the organization including buyers, ecommerce, marketing, design, creative and retail teams on various projects. Qualifications • Bachelor’s degree required (preferably in marketing, communications, public relations or journalism) • 1-2 years experience • Comfort and experience working directly with media • Ability to identify story angles and trends and articulate to appropriate media • Strong presentation and communication skills • Ability to manage multiple projects at once • Ability to work in a fast-paced environment while prioritizing to meet deadlines. • General knowledge of media landscape and demonstrated relationships with media/journalists. Desire to grow and adjust/enhance those relationships over time • Understanding of social media platforms such as Facebook, Twitter, foursquare and other popular or emerging sites • Excellent writing and editing skills • Experience using Microsoft Office including Word, Outlook, Excel and PowerPoint • Experience with media database contact software is a plus • Passionate about fashion, media, and the Free People lifestyle Education A Bachelors degree is expected. Location Philadelphia, PA
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