The last time we checked in with Joe Fresh, Canada's contribution to the thriving fast fashion retail scene, it was opening a store in SoHo, planning one in Brooklyn and looking into expansion overseas. Now, those overseas plans are in full throttle, in addition to a little treat for online shoppers stateside.
The company known for its modern, stylish everyday basics has signed agreements to open stores in a whopping 24 countries in the Middle East, North Africa, Europe and South Korea, many of which have an "emerging middle class," that Joseph Miran, Joe Fresh founder and creative director, hopes to tap into, according to WWD. The first store outside of North America will open in Seoul this spring, followed by the Middle East. The company also plans to launch kids-only stores in the near future.
It's an interesting move, especially considering the brand only has six freestanding stores in the U.S. (as well as shop-in-shops in some J.C. Penney locations), and only offers e-commerce in Canada. Fortunately, that's about to change. According to the trade, U.S. e-commerce, something the retailer will need to keep up with competitors like H&M, Uniqlo and Gap, is set to launch this fall.