Miranda Kerr Is the New Face of H&M

Some people become BFFs with Ben and Jerry following the breakup of their marriage. Others throw themselves into their work. Apparently falling into the latter category is Miranda Kerr, who -- in addition to currently fronting campaigns for ShopStyle, Clear Scalp & Hair and Swarovski -- has just been named the star of H&M's spring ads.
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Some people become BFFs with Ben and Jerry following the breakup of their marriage. Others throw themselves into their work. Apparently falling into the latter category is Miranda Kerr, who -- in addition to currently fronting campaigns for ShopStyle, Clear Scalp & Hair and Swarovski -- has just been named the star of H&M's spring ads.

Announced in the wee hours of Tuesday morning via a video on H&M's Instagram account (below), the Sydney-born Kerr's new gig coincides with the fast fashion chain's arrival in Australia, according to Marie Claire UK. The full campaign won't be released until March, but a photo posted by H&M leads us to believe it'll have a romantic, washed-out peasant vibe.

Former Victoria's Secret Angel Kerr, who Forbes ranked as the second highest earning model of 2013, succeeds top biller Gisele Bundchen as the face of H&M. Kerr herself was replaced by Daria Werbowy for Mango's latest campaign.