Restorsea, a new skincare company that has burst onto the $11.7 billion dollar skincare market and established itself as an award-winning innovator receiving accolades from beauty editors and media including: Elle Magazine, NY Times, Lucky, Marie Claire, Dour, WhoWhatWear and Style.com. Restorsea was also named “Best New Beauty Launch of 2012” by Beauty Snob, one of the “6 New Skin Care Saviors to Know Now” by Bella Sugar and one of the “Best Beauty Inventions of 2012” by The Blush. All Restorsea products are natural, clinically proven and have a unique and proprietary mechanism of action that is proven to be as effective as products containing Glycolic Acid but with NO side effects. Powered by its proprietary active ingredient, Aquabeautine XL®, of which it has the global exclusive rights, Restorsea provides improvements in skin tone and texture and reduces the appearance of fine lines, wrinkles and age spots WITHOUT side effects.
The Company launched at www.restorsea.com and Bergdorf Goodman in the fall of 2012.
Founder Patricia (Patti) Pao, a Harvard Business School graduate, has 25 years of luxury and beauty industry experience, during which she has launched hundreds of products for companies including Avon, Guerlain, Elizabeth Arden and Peter Thomas Roth.
Reports to: Chief Marketing Officer
Responsibilities: + There’s no I in team, but there is a “me” in awesome: work with cross-functional team to support development and execution of national and local programs + Be a lover, not a fighter: build brand love, drive awareness, trial & conversion of the hottest new skincare brand to hit the market in decades + Tap into your right brain: develop strategy and creative briefs for activation projects (e.g. dermatology influencer program, A-list celebrity &Room-to-Read partnerships), while managing agencies to ensure messaging and execution are consistent with brand strategy + Keep your ear to the ground: stay abreast of consumer and industry trends to develop more powerful consumer communications and brand programming + Read the tea leaves; don’t just report the weather: analyze market trends, sales data and custom consumer research to track brand performance, inform team decisions, and be able to interpret and drive results based on insights that make you go hmmmmm. + Be that rug really ties the room together: develop innovative and integrated marketing communications across a variety of media and consumer touch points. Champion the brand core creative idea and brand positioning to ensure our partners, programming, and messaging is all coming from the same place
Core Competencies + Able to juggle a bunch of balls at once while moving them ALL down field + Thrives in an action-oriented, fast moving environment + Delivers results: focuses on the critical brand objectives and channels own and others' energy to consistently deliver results that meet or exceed expectations. + Imports and exports good ideas: relentlessly seeks shares and adopts ideas and best practices and embraces change introduced by others. + Develops and inspires others: builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance + Lives the Restorsea values: demonstrates the Company’s values through words, actions, and by example
Technical Skills + Marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, swot analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans + Creative concept evaluation: ability to assess creative concepts and executions based on creativity, strategic alignment and consumer impact + Delivering relevant local consumer strategies: making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume + Marketing research application: ability to leverage research results into actionable marketing and business building initiatives + Brand equity: knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs and partnerships) + Property/program identification: ability to identify meaningful and relevant programs & properties that will have the most impact on our target audience + Marketing property/program customization: ability to customize, communicate and apply a marketing program or property based on the specific needs of a particular market + Ability to measure program ROI and pivot if something is not driving significant short-term value
Requirements: + 5+ years of brand marketing experience and at least 2 years of luxury goods experience, preferably within beauty + college degree; MBA preferred (we wouldn’t knock a PHD, DDS or MD either) + strong analytical, strategic & creative thinking, team leadership, planning, organizing, problem solving skills. oh, and a sense of humor is a must as well + results focused, with examples to prove it + passion for understanding consumer behavior + pulse on pop culture (know the difference between Lady Gaga and lady marmalade) + ability to adjust on the fly and thrive in an ever-changing environment + entrepreneurial spirit + Powerpoint Jedi (be able to effectively communicate and dazzle us with your skills) + ability to recite the 5 c’s & 4 p’s on command (don’t worry about r&r- that’s not until later)
Please send resume and cover letter to nancy@Restorsea.com with Senior Brand Manager, Restorsea in email subject line.