The Burch clan's youngest fashion entrepreneurs, Pookie and Louisa Burch (Chris' daughters and Tory's step-daughters), have officially launched their new clothing line, Trademark (which Chris' company is financing).
And unlike the rest of what we saw this week, the collection was unveiled to press Thursday, the same day consumers can shop it exclusively on their website, Trade-mark.com
And we may very well be shopping when it is. The spring collection is filled with chic, classic wardrobe staples -- the brand is built around "signature pieces that are designed to be worn as one’s own trademark," per a release. These include shirt dresses, blazers, light coats, simple trousers, understated flat sandals and cool, minimalist handbags. Best of all, it's priced affordably, from $34 for a T-shirt to $368 for a jacket. Accessories range from $28 for a cube hair elastic to $440 for a leather tote bag.
And the girls aren't wasting any time expanding into more categories: According to the release, a capsule collection of men’s outerwear, shirting, pants, T-shirts and sweaters is coming next. As is a flagship store on Grand street, set to open sometime this spring.
Click through the gallery to see the full collection.