Skip to main content

The Row Co-Founder Creates a Second Strong Collection for Edun

The incredible textures take center stage this season.

"Anything that's kind of falling off the body is something I tend to be attracted to," Edun's creative director Danielle Sherman told us backstage at the label's fall 2014 show on Sunday evening.

While it's only Sherman's second season at Edun, founded by Bono and his wife Ali Hewson, this should come as no surprise considering her previous work: She formerly was design director at T by Alexander Wang and co-founded The Row with the Olsen twins, back when the line consisted mostly of drapey knit tees. Edun's fall collection certainly looked as cozy as can be, and achieved the element of loftiness that Sherman is so fond of.

Texture was focal point of the season, and Sherman incorporated graphic elements -- weaving, laser cutouts, texture-blocking -- by combining materials of the same earthy and neutral tones. While many of the pieces were made of wool, alpaca and leather, none of the looks seemed too heavy, likely because Sherman made sure to maintain movement and softness (by way of voile shirts and baggy trousers) under the chunky knits and outerwear pieces.

Sherman's favorite pieces? The herringbone pieces and baggy trousers with the hair-like fabric up the front, many of which featured thick racing stripes and were paired on the runway with customized Adidas sneakers. To add another element of sportiness, a couple of the models carried fringed gym sacks on their backs. "[Coziness] is always the goal," Sherman told us with a laugh, and this season, we'd say she scored.

Scroll to Continue

Recommended Articles