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Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders

Keep your eyes on this new startup that's taking on the mobile shopping space.

There's a new commerce startup on everyone's lips within the fashion industry, not only because it promises to pioneer a new way to shop on mobile devices, but also because it's drawing some major talent from top retailers.

A reliable source has told us that one of the original pioneers in the industry's social media space, Cannon Tekstar Hodge (above right) -- Bergorf Goodman's social media director and the voice behind @Bergdorfs -- is leaving the company after nearly a decade to join the team at Jello Labs, where she will be working on one of its products, Spring. (Neither Tekstar Hodge nor Jello Labs responded to our requests to confirm the tip, though Tekstar Hodge did tweet that Friday is her last day at Bergdorf Goodman.)

A quick glance at Jello Labs's team page also shows that Kate Ciepluch, who served as the fashion director at Shopbop for 10 years before launching her own collection of jackets called Laveer, has joined the team as senior brand curator.

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Jello Labs was founded by David Tisch, who, as the co-founder of the TechStars NYC mentorship and investment program, has already worked with a number of successful startups, including Vine, BlueApron, and GroupMe. While details about the mobile products are still very scarce, one source described it to us as "Instagram as a mall." Color us intrigued.

Add this company to your "ones to watch" list -- we're sure we'll be hearing a lot more about it in the near future.