On Thursday afternoon, DailyCandy announced via Twitter that it will shut down permanently April 4. The popular fashion and lifestyle site was founded in 2000 by Dany Levy.
DailyCandy began as a newsletter that highlighted the newest and best in the realms of fashion, beauty, food and more, and was purchased by Comcast in 2008 for $125 million. Comcast was then acquired by NBCUniversal, but despite big-name hires and ties to major TV networks such as Bravo and E!, the site didn't flourish as expected in terms of traffic.
The site addressed the shuttering in a tweet to its 950,000 followers on Thursday:
According to tech news site Re/code, who originally reported the news, NBCUniversal attempted to sell DailyCandy -- along with TV-focused entertainment site Television Without Pity, which will also close on Apr. 4 -- and was unsuccessful. The closing reportedly affects 64 employees, many of whom may be hired by other NBCU properties. We've reached out to NBCU for comment and will update as we learn more.