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We Tried Sephora's Crazy-Looking 'Upside Down' Mascara

And it was... weird.
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To say that I was intrigued by Sephora's 'Upside Down' mascara ($22) when I first saw it featured in Glamour's March issue would be an understatement. This thing is crazy looking: Two spoolies on the ends of an instrument that more closely resembles salad tongs than a traditional mascara wand? I had to try it.

Despite its complex-looking nature, the concept behind Upside Down mascara is actually quite simple. It's fashioned to be used in three different ways, essentially as three entirely separate wands: One for volume, one for length and curl, and another to define those usually-elusive lower lashes. With this in mind, I'm going to review each function as its own separate entity, illustrated with some terribly unflattering iPhone photos.


How it works: Achieving volume with this mascara involves using its wand to the fullest, weirdest capacity. You basically dip the double spoolies into the well at once, and then clamp your upper lashes between them, sweeping the mascara through your lashes to get the makeup on the bottom and top of each lash. Poof! Volume. It sounded genius.

If it works: Erm... not really. First of all, I got tons of mascara on my lid. The wands were difficult to control, especially around the corner of my eye with that whole sweeping thing happening. Messy lids aside, the effect on my lashes was, in my opinion, very meh.

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Length and Curl

How it works: Instead of clamping the lashes between the spools, dip the wands and then hold them together to form one very thick wand. Proceed as you would with normal mascara.

If it works: Totally. My lashes looked long and evenly gooped -- though I had this small, strange worry within me that I might accidentally forget to hold the ends together and one would boing onto my cheek or into my eye. I was very conscious of the fact that I was squeezing -- albeit gently -- two parts together and kind of wished (sorry, Sephora) that I could get this sort of effect with a singular brush I didn't have to think about.

Lower Lash Definition

How it works: Using only the straighter of the two spoolies, wiggle it across your lower lashes.

If it works: This one's a little weird in a couple of ways, because one, you're trying to see what you're doing with the brush but there's another Siamese twin brush blocking your view, and two, it seems wasteful to dip both the brushes and then only use the mascara on one of them. Other than that, yes -- it did the job. Though I would say the mascara took a little long to dry, and I ended up getting it on my skin when I blinked. Not good.

The Verdict

All-in-all, it wasn't great. While I love the idea of an innovative new mascara product, this one gets more credit for flash and just looking neat than actual function. Which is a bummer. But, you know... such is life.

Seen any other weird or crazy-looking products you want us to test out? Tell us at