It's finally happening: Burberry CEO Angela Ahrendts will begin her new job as the senior vice president of retail and online stores at Apple next week, the tech company announced in its second quarter earnings call Wednesday afternoon. We've known that Ahrendts was making the move since October, but it wasn't clear until now when exactly that would take place.
Having transformed Burberry from a lackluster heritage brand into a digital-savvy luxury powerhouse over the course of eight years, Ahrendts is going out with a bang, with what promises to be an over-the-top opening of its gigantic new Shanghai flagship taking place Thursday. The company is growing overall and its beauty division, which launched one year ago, is off to a good start. Now it's game time for Christopher Bailey, Burberry's longtime designer who will now take over the position of CEO.
Ahrendts is a true power player in the fashion industry. We'll be watching to see what she can do for Apple.