Launched in 1998, Arden B was teen retailer Wet Seal's answer to mall chains like Bebe, Guess and Express. Alas, the sexed-up separates brand has breathed its last, with Wet Seal announcing Friday morning that it is shutting down Arden B's operations.
The transition should take place by the back-to-school season. According to a release from the company, 31 of Arden B's 54 mall locations will become Wet Seal Plus stores and the remainder will switch over to carrying Wet Seal merchandise by late July. As those leases run out in 2014 and 2015, 31 of them will eventually shutter entirely.
It's kind of a swan song of an exit strategy, if you think about it.
Between the release of some of the Arden B team and the shutdown of manufacturing, the company expects to see savings of roughly $1.3 million before taxes. In the 2013-2014 fiscal year, the brand accounted for 11 percent of Wet Seal sales, or $60.4 million.