In honor of the opening of its massive Shanghai flagship store, Burberry staged an equally extravagant runway show to let the city know, unequivocally, that it has arrived in China. The British brand now has 36 stores in the country, four of them in Shanghai, but this has been its most aggressive opening to date.
Instagram pics started popping up Thursday morning, and Burberry has now given us the full lowdown on the event, for which Suki Waterhouse and Cara Delevingne flew out to the city (leaving a trail of goofy pics in their wake).
The show's bells and whistles included performances from British musicians Paloma Faith and Ed Harcourt, who wrote a track called "You Can't Stop the Rain" for the opening (Get it? Rain? Because Burberry). Dancers clad in trench coats did a dance with umbrellas. The show's digital backdrop fused images of Shanghai with London's Regent Street, where the brand's global flagship is located (Worlds away! But so close). Silhouettes applied makeup on the big screen, a nod to Burberry's growing beauty business.
Think Burberry stopped there? It most certainly did not. The tech-happy luxury brand worked with WeChat, a messaging platform, to let audience members swipe, shake and tap their way through a series of London and Shanghai skyscapes.
For the show's finale, Cara Delevingne flew over the audience, pulled along by an umbrella like a hip, young Mary Poppins. Pure magic.