Releasing a cover image through social media has become de rigeur, so Vogue UK's editor in chief Alexandra Shulman found a new way to build buzz for her glossy's June 2014 issue.
Shulman snapped this sexy shot of a small portion of the cover, featuring a bodacious model in a look by Dolce & Gabbana, and it was posted to Vogue UK's official Instagram account. "Guess who's on the cover of @britishvogue's June 2014 issue? @alexandravogue has an early copy on her desk now..." the caption reads.
Fashion fans will recognize those curves -- it looks a lot like Kate Upton. Of course, if you weren't sure, there's one dead giveaway: A horseshoe tattoo on the model's wrist, which looks just like the one GQ magazine described in a 2012 cover story.
Still, it did just what it set out to do: It got us excited to see the full image. It looks set to be the perfect summer issue, and we love that Vogue UK still puts models on its covers. Kate Moss covered the mag's May edition wearing designs from her upcoming Topshop collection.
Hat tip: The Fashion Spot